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When are the cells in the premotor cortex (in contrast to the primary motor cortex) most active?
Visual Representation
The use of images, diagrams, or animations to convey information or ideas to an audience.
Consumer Touchpoints
Points of interaction between a consumer and a product, brand, or company throughout the buying and usage process.
Purchase Decision Process
The sequence of steps consumers go through, from recognizing a need, evaluating alternatives, to making the purchase decision and post-purchase evaluation.
Consumption Strategy Model
A framework for understanding how consumers plan and select among products and services to satisfy their needs.
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