Examlex
A mnemonic is
Market Segments
Separation of a market into unique segments of consumers with diverse needs, traits, or actions who may need distinct products or marketing strategies.
Blue Ocean Strategy
A business strategy that encourages companies to create new demand in an uncontested market space or "Blue Ocean" rather than competing in saturated markets.
Differentiation
A marketing strategy that involves distinguishing a product or service from competitors to make it more attractive to a particular target market.
Lower Cost
A strategic advantage or objective involving reducing expenses to offer products or services at a competitive price point.
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