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Primaries are the oldest method of choosing delegates.
Personal Relevance Theory
The hypothesis that people pay more attention to and are more likely to remember information that they find personally relevant or meaningful.
Psychological Reactance
A behavioral response to perceived threats to one’s autonomy, often resulting in opposition to being controlled.
Boomerang Effect
A situation where the opposite of the intended effect occurs, especially in a social or psychological context, such as when trying to persuade results in resistance.
Negative Attitude Change
The process by which an individual's positive feelings about an object, person, or idea shift to become more negative.
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