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Explain Audience Fragmentation

question 13

Essay

Explain audience fragmentation.Is it a good thing or not? What are some positive and negative consequences of it?


Definitions:

Antitrust Laws

Legislation enacted to prevent anti-competitive practices, promote fair competition, and protect consumers from monopolies and cartels.

Illegal

Activities or actions that are forbidden by law and subject to criminal penalties or fines.

Fixing Prices

Illegally setting the price of goods or services, rather than allowing them to be determined naturally through free-market competition.

Economic Competition

The situation in which different companies or entities vie for the same customers or market share in an industry, influencing prices, product quality, and innovation.

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