The Primary Difference Between the Interval and the Ratio Level

question 36

Multiple Choice

The primary difference between the interval and the ratio level of variables is that ____.

• A) interval is rarely used
• B) with ratio, there is an absolute meaning of zero
• C) with interval, there is an absolute meaning of zero
• D) ratio level is on a true zero point, while interval level is not

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Definitions:

Alternative Evaluation

The stage in the consumer decision-making process where different product and service options are assessed against a set of criteria.

Suggests Criteria

The act of proposing specific standards or benchmarks that can be used to evaluate or judge something.

Information Search

The process by which individuals gather data and details about a product or service before making a purchase decision.

Evaluative Criteria

Standards or benchmarks that are used to judge the quality or value of something, often applied in decision-making processes or assessments.