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Virtually all surface water is polluted and needs to be treated before it can be safely consumed.
Organizational Culture
The collection of values, beliefs, behaviors, customs, and attitudes that characterizes an organization and guides its practices.
Derived Demand
The demand for a good or service that arises from the demand for another good or service, for example, the demand for steel being driven by the demand for automobiles.
Noncustomers
Individuals or entities that are currently not purchasing or using a company's products or services but could potentially be converted into customers.
Direct Competitor
Entities that offer the same or similar products or services within the same market space and vie for the same potential customer base.
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