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If a party refuses to comply with a court order to produce documents or answer written interrogatories:
Administered Vertical Marketing System
A coordinated marketing system among participants at different levels of the supply chain, managed by one dominant member without formal ownership.
Corporate Vertical Marketing System
A coordinated marketing strategy where a single company controls multiple levels of production, distribution, and sales within its supply chain.
Contractual Vertical System
A formal arrangement between firms at different levels of the supply chain, governed by a contract, to coordinate their activities.
Marketing Channel
A series of steps or operations needed to change the ownership of items from the location of creation to the location of use.
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