____ Is the Tort That Occurs When Intellectual Property, Such

question 261

Multiple Choice

____ is the tort that occurs when intellectual property, such as copyrights, patents, trade secrets or trademarks, is taken by others without permission.

• A) conversion
• B) trespass to personal property
• C) negligence
• D) nuisance
• E) invasion of privacy

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Definitions:

Customer-Oriented Selling

The adoption of the marketing concept at the level of the individual salesperson and customer.

Customer-Oriented

This concept involves prioritizing customer needs and satisfaction in all aspects of a company’s operations and decision-making processes.

Feature-Advantage-Benefit Approach

A sales strategy that involves highlighting a product's features, explaining their advantages, and demonstrating how they provide benefits to the customer.

SPIN Acronym

Stands for Situation, Problem, Implication, Need-payoff, and is a sales technique used to identify and provide solutions to customer problems.