In Telebrands V

question 229

Multiple Choice

In Telebrands v.FTC the FTC sued a company selling an electronic muscle simulation abdominal belt,which the FTC claimed did nothing,but the good looking models in the ads implied that people using the product would become slim.The appeals court held that:

• A)Telebrand did nothing wrong because everyone knows that electronic muscle simulation is not a legitimate way to lose weight
• B)Telebrands's compare and save strategy was not transferable to other products,which contributed to the court's decision to reverse the district court's order against the company
• C)Telebrands's compare and save strategy was transferable to other products,which contributed to the court's decision to reverse the district court's order against the company
• D)Telebrands's compare and save strategy was not transferable to other products,which contributed to the court's decision to uphold the district court's order against the company
• E)none of the other choices are correct

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Definitions:

Global

Pertaining to or involving the entire world; worldwide in scope or application.

Behavioral Theories

A group of theories suggesting that behavior is learned through interactions with the environment, rather than being innate or inherited.

Depression

A mental disorder distinguished by a. long-lasting despondent mood or a disconnection from joy in usual engagements, critically impairing routine life.

Positive Reinforcers

A stimulus which, when presented after a behavior, increases the probability of that behavior being repeated.