If Company a Engages in False Advertising That Lures Customers

question 7

Multiple Choice

If company A engages in false advertising that lures customers away from company B, and company B sues, under the Lanham Act it may collect:

• A) the value of damage to its trademark reputation
• B) the cost of counter advertising needed to overcome the false advertising
• C) treble the value of profits lost due to false advertising
• D) nothing; the Lanham Act does not apply in such cases
• E) none of the other choices

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Definitions:

WAN

A Wide Area Network, a telecommunications network that extends over a large geographic area for the purpose of computer networking.

MAN

Metropolitan Area Network (MAN) is a large computer network that spans a metropolitan area, typically interconnecting businesses, organizations, and government entities within a city.

LAN

Local Area Network, a network that connects computers and devices in a limited geographical area like a home or office.

Digital Literacy

The ability to effectively find, use, summarize, create, and communicate information in a digital environment, encompassing a broad range of skills and knowledge.