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Fact Pattern 20-1
MicroManage is the fastest growing home-software producer in the country. In 2000, it sold 6% of all home software in the U.S., but in 2011, it sold 55% of all home software. A recent issue of Computer Universe said that MicroManage was "the most dominant and aggressive of all home-software developers." Home software is a small part of the entire software industry.
In 2011, MicroManage proposed a merger with Game Master, its main rival. Game Master was responsible for 10% of all home-software sales in 2010. MicroManage's president says that the combination of the firms will allow MicroManage to lower costs and pass the savings on to its customers.
The Department of Justice filed suit to stop this merger, claiming the combination would give monopoly power to the merged firm. Justice insists that consumers would lose in the end.
-Refer to Fact Pattern 20-1. MicroManage executives decide that if they are not allowed to merge with Game Master, MicroManage will propose to GameMaster and other home-software producers that they allocate customers on a geographic basis. Such an agreement:
Emotional Areas
Regions within the brain, such as the amygdala and prefrontal cortex, that are fundamentally involved in processing, regulating, and responding to emotional stimuli.
Autobiographical Memory
A type of memory system consisting of episodes recollected from an individual's life, based on a combination of episodic (personal experiences) and semantic (facts and concepts) memory.
First Date
An initial social meeting between two individuals, often with romantic intentions, to assess mutual compatibility.
College
An educational institution offering undergraduate degrees and, in some cases, master's degrees, focused on a broad spectrum of academic disciplines.
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