During the Middle Ages, Rules Governing Commercial Transactions in Europe

question 29

Multiple Choice

During the Middle Ages, rules governing commercial transactions in Europe were known as:

• A) the lex imperium
• B) the lex mercatoria
• C) the lex loci
• D) the lex gentium
• E) the lex populi

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Definitions:

Advertising Overload

Refers to a situation where consumers are exposed to too many advertisements, leading to overwhelm and potential disregard for the messages.

Sensory Overload

When the amount of information to be processed exceeds the individual’s capacity to sort out what is relevant from what is not.

Oversalience Effect

The tendency to overattribute significances to certain stimuli or information over others, which may not be justified.

Central and Peripheral

This refers to the two routes to persuasion proposed by the Elaboration Likelihood Model: the central route, which involves careful and thoughtful consideration of the arguments (content of the message), and the peripheral route, which involves reliance on cues outside the content of the message.