The Savings-Investment Process

question 116

Multiple Choice

The savings-investment process

• A)involves the transfer of business funds to individuals for investing in stocks and bonds
• B)involves the transfer of business funds to individuals for investing in homes
• C)involves the transfer in individual savings to the Federal Government.
• D)involves the transfer in individual savings to business firms in exchange for their securities.

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Definitions:

Brand Equity

The value and strength a brand possesses that is built over time through consumer experiences, perceptions, and associations relative to competing brands.

Brand Extension

The process of broadening the use of an organization’s current brand to include new products.

Broadening Use

Expanding the scope or application of a product, service, or technology to new areas or purposes.

New Products

Items or services introduced to the market offering novel features or benefits not previously available.