Which Advertising Approach Attempts to Touch Consumers' Emotions

question 62

Multiple Choice

Which advertising approach attempts to touch consumers' emotions?

• A)Mass
• B)Informed
• C)Habitual
• D)Soft-sell
• E)Hard-sell

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Definitions:

Behavior

The actions or reactions of an individual, usually in relation to the environment.

New York Longitudinal Study

A landmark research project that began in the 1950s, focusing on the temperament of infants and how it predicts their future development.

Temperamental Pattern

Refers to the foundational aspects of an individual's personality, such as their mood, activity level, and emotional reactivity, that are believed to be biologically based and remain relatively stable over time.

Difficult

Refers to something that is challenging or demanding effort, skill, or patience to be understood, achieved, or overcome.