Who Is Ultimately Responsible for Monitoring the Work and Paying

question 21

Multiple Choice

Who is ultimately responsible for monitoring the work and paying the bills on an advertising account?

• A)Agency
• B)Supplier
• C)Accountant
• D)Traffic
• E)Advertiser

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Definitions:

Act Utilitarianism

A philosophical theory that posits the morality of an action is determined by its contribution to overall happiness, with each situation judged individually.

Deontology

An ethical theory based on the belief that actions are morally required, permitted, or forbidden based on a set of rules.

Virtue Ethics

A philosophical approach that emphasizes the role of character and virtue in moral philosophy rather than either the consequences of actions or the rules governing them.

Business Ethics

moral principles and standards that guide behavior in the world of commerce, influencing company policies and practices.