What Is Meant by the Term 'Effective' with Respect to Advertising

question 43

Multiple Choice

What is meant by the term 'effective' with respect to advertising?

• A)The advertising delivers the results the marketer has specified for the advertising.
• B)The advertising wins creativity awards,such as the Effie or the Clio.
• C)The advertising is remembered by at least 50% of the target audience.
• D)The advertising results in increased sales.
• E)The advertising media exposure was purchased at the lowest possible cost to reach the target audience.

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Definitions:

Materials Handling

The movement, protection, storage, and control of materials and products throughout manufacturing, warehousing, distribution, consumption, and disposal.

Pull Systems

A method of inventory control in which production is based on customer demand rather than forecasted demand, thereby reducing waste in the system.

Inventory Levels

The quantities of goods and materials kept on hand by a business to meet demand, production, and operational needs, essential for effective inventory management.

Total Logistics Costs

This term refers to the combined expenses associated with logistics activities, including transportation, warehousing, inventory management, and order processing.