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Already,a market segment in the United States named '________',or LOHAS,has been estimated to be worth than US$200 billion,with purchases in eco-tourism (adventure,travel) ,green building (energy star appliances) ,alternative energies (wind and solar) ,alternative transport (bio-fuels) ,alternatively fuelled cars (hybrids) and personal health (organic foods) .
Photosynthetic Pigments
Molecules that absorb specific wavelengths of light and are utilized by plants and other photosynthetic organisms to capture energy from the sun.
Fluoresce
The property of absorbing light of one wavelength and then emitting light of a longer wavelength, visible as a bright glow under certain conditions.
Chloroplasts
Organelles found in plant cells and eukaryotic algae that conduct photosynthesis, converting light energy into chemical energy.
CAM Plants
Plants that use Crassulacean Acid Metabolism, a photosynthetic adaptation that allows them to minimize water loss by opening their stomata at night.
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