Which 'Key Player' Is Composed of the Channels of Communication

question 16

Multiple Choice

Which 'key player' is composed of the channels of communication that carry the message from the advertiser to the audience?

• A)Advertiser
• B)Agency
• C)Media
• D)Supplier
• E)Distributor

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Definitions:

Economic Engines

Key industries or sectors within an economy that drive economic growth, employment, and wealth generation.

Consumer Goods

Products and commodities that are bought and used by individuals and households for personal use.

Agricultural Production

The process of cultivating plants and raising livestock for food, fiber, and other products.

Social Contract

Agreement hammered out between labor and management in leading industries; called a new “social contract.” Unions signed long-term agreements that left decisions regarding capital investment, plant location, and output in management’s hands, and they agreed to try to prevent unauthorized “wildcat” strikes.