Which of These Is the Main Reason a Marketer Might

question 29

Multiple Choice

Which of these is the main reason a marketer might use sales promotion rather than display advertising?

• A)Build the brand image
• B)Generate immediate sales
• C)Create new customers
• D)Raise product awareness
• E)Change people's perceptions

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Definitions:

Purchase Demand

The quantity of goods or services that consumers are willing and able to buy at a given price within a specific time period.

Perpetual Inventory System

An accounting approach that continuously updates inventory records after each transaction, providing a real-time view of inventory levels.

Liability Credited

A credit entry in accounting representing an increase in liabilities, reflecting that a company has received something of value for which it must pay in the future.

Asset Debited

An accounting entry that increases the value of an asset account.