Which Pricing Strategy Uses Advertising to Manipulate the Customer's Judgement

question 52

Multiple Choice

Which pricing strategy uses advertising to manipulate the customer's judgement of value?

• A)Psychological pricing
• B)Deceptive pricing
• C)Relative pricing
• D)Comparative pricing
• E)Customary pricing

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Definitions:

Actor-observer Bias

A tendency to attribute one's own actions to external factors while attributing others' actions to their internal traits or dispositions.

Causal Dimensions

Attributes or aspects of a cause that affect individuals' perceptions and judgments about the cause, such as its controllability or stability.

Weiner's

refers to the attribution theory of motivation developed by Bernard Weiner, which explains how individuals attribute causes to successes and failures.

Achievement Motivation

The drive to pursue and attain goals or standards of excellence, often characterized by persistence and effort.