________ Relies on Consumers to Pass Messages About Products Among

question 54

Multiple Choice

________ relies on consumers to pass messages about products among themselves.

• A)Mass communication
• B)Viral advertising
• C)Opinion marketing
• D)Interactive marketing
• E)Personal selling

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Definitions:

Gestalt Principle

A theory in psychology that proposes the human brain organizes visual elements into groups or unified wholes when certain principles are applied, such as similarity, proximity, and continuity.

Continuity

Continuity refers to the consistent existence or operation of something over a period of time, indicating stability and lack of interruption.

Gestalt Principle

A theory in psychology suggesting that people tend to perceive objects as part of a greater whole rather than as isolated parts.

Proximity

The physical closeness or distance between people or objects, which can influence perceptions, attitudes, and behaviors.