When Consumer Involvement Is High,the Consumer Will Tend to Search

question 37

Multiple Choice

When consumer involvement is high,the consumer will tend to search for information and evaluate it critically.This is referred to as ________ processing.

• A)remedial
• B)target
• C)central
• D)peripheral
• E)sequential

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Definitions:

Activated Motives

Inner drives or desires that have been triggered by environmental or psychological factors and influence behavior.

Basal Metabolic Rate

The number of calories required to keep your body functioning at rest, representing the minimum amount of energy needed for essential physiological functions.

Set Point

The point at which your “weight thermostat” may be set. When your body falls below this weight, increased hunger and a lowered metabolic rate may combine to restore lost weight.

Ghrelin Levels

The concentration of ghrelin, a hormone that stimulates hunger, produced mainly by the stomach.