Which of the Following Is a Component of the Affective

question 70

Multiple Choice

Which of the following is a component of the affective response?

• A)Liking
• B)Resonance
• C)Brand transformation
• D)Needs
• E)Both (a)and (b)

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Definitions:

Electroencephalogram

A diagnostic test that measures electrical activity in the brain using small electrodes attached to the scalp.

Richard Caton

A British physician who pioneered the study of electrical activity in the brain, leading to the development of electroencephalography.

Axonal Conductance

The process of transmitting electrical impulses along the axon of a neuron.

Nobel Prize

Prestigious awards given annually in several categories, including physics, chemistry, medicine, literature, and peace, to individuals who have made outstanding contributions to humanity.