Why Would Marketers Want to Communicate About Their Company's New

question 25

Multiple Choice

Why would marketers want to communicate about their company's new ways of working to ensure that people and the planet are not adversely affected by the company's pursuit of profit?

• A)The messages can help a company become certified.
• B)The messages can make the company more responsible.
• C)The messages make the company seem more self-interested.
• D)The messages can establish trust and set the company apart.
• E)The messages can provide verification that reassures consumers.

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Definitions:

Industrial Societies

Societies characterized by a high level of industrialization, where manufacturing and large-scale industries dominate the economy.

Ecosystemic Collapse

A dramatic decline in an ecosystem's structure, function, and diversity, potentially leading to the loss of significant ecological services.

Seafaring Polynesians

Describes the maritime culture of the Polynesian people, known for their long-distance ocean voyaging and navigation skills.

Primary Resources

Original materials or data that have not been altered or evaluated, used in research or study.