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Recognition Means People Remember Having Seen the Ad,and Recall Means

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Recognition means people remember having seen the ad,and recall means they remember what the ad said.


Definitions:

Absolute Poverty

A condition where individuals lack the basic means of survival, such as food, clean water, and shelter.

Relative Poverty

A condition where individuals lack the minimum amount of income needed in comparison to the average standard of living in their society.

Minimum-Wage Jobs

Positions that pay the lowest legal hourly rate employers are permitted to pay workers, often in unskilled or service-oriented fields.

Low-Income Cutoff

Is Statistic Canada’s term for the income threshold below which a family devotes at least 20 percent more of its income to the necessities of food, shelter, and clothing than does an average family.

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