Loyalty Is a Measure of Both Attitude and Repeat Purchase

question 43

True/False

Loyalty is a measure of both attitude and repeat purchase behaviour.

---

Definitions:

Rate of Diffusion

The speed at which a new product, service, or innovation spreads across a market or society.

Highly Complex Innovations

Innovations that are sophisticated and involve a high degree of technical advancement or complex combinations of technologies and processes.

Inter-consumer Communications

The exchange of information, opinions, or feedback among consumers regarding products, services, or brands.

Innovator Segment

The innovator segment refers to a portion of the market consisting of consumers who are the first to adopt new products or technologies.