A Brand Is Sometimes Called a Brand Identity Because It

question 62

True/False

A brand is sometimes called a brand identity because it establishes a familiar image and an expectation level based on familiarity,consistency and predictability.

---

Definitions:

Positive Reinforcement

A method in behaviorism that involves the addition of a rewarding stimulus following a desired behavior, with the aim of increasing the likelihood of that behavior being repeated.

Aversive Condition

A situation or stimulus that is unpleasant or uncomfortable and which an individual seeks to avoid or escape.

Negative Reinforcement

A behavioral psychology concept where the removal of an undesirable or negative stimulus strengthens a behavior.

Aspirin

A medication used to reduce pain, fever, inflammation, and in low doses, to prevent blood clots.