In Which Stage of the Consumer Decision Process Is a Consumer

question 74

Multiple Choice

In which stage of the consumer decision process is a consumer likely to feel cognitive dissonance?

• A)Need recognition
• B)Information search
• C)Evaluation of alternatives
• D)Purchase decision
• E)Post-purchase behaviour

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Definitions:

Quartile

A statistical term describing a division of a data set into four defined intervals based upon the values of the data and how they compare to the entire set.

Annual Family Income

The total amount of money earned by all members of a family in one year, from all sources before taxes.

Income Quintile

A statistical measure dividing the population into five equal groups according to their income levels, to analyze economic inequality.

U.S. Bureau of Census

A principal agency of the U.S. Federal Statistical System responsible for collecting and analyzing data related to the population, economy, and society of the United States.