Which of the Following Questions Do Marketers Answer by Studying

question 65

Multiple Choice

Which of the following questions do marketers answer by studying consumer behaviour?

• A)Would changing that product design lower the cost of making it
• B)Did stores order that product six months or a year in advance?
• C)Did consumers search online before buying that product in a store?
• D)What values do consumers associate with our brand?
• E)What is our value proposition?

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Definitions:

Fallacy

A deceptive, misleading, or false notion, belief, or argument; often, a statement or argument based on a false or invalid inference.

Appeal to Ignorance

A logical fallacy that suggests a claim is true simply because it has not been proven false or vice versa.

Burden of Proof

The obligation to prove one's assertion.

Positive Claim

An assertion that something exists or is true, especially one without proof.