A Group of People Identified and Selected by the Marketer,with

question 64

Multiple Choice

A group of people identified and selected by the marketer,with similar needs and characteristics and who are most likely to be receptive to the marketer's product and messages,is known as a ________.

• A)market segment
• B)viable segment
• C)sustainable segment
• D)viable market
• E)target market

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Definitions:

African-Americans

An ethnic group in the United States with ancestors primarily from the African continent, historically subjected to slavery and discrimination but with a rich cultural heritage and significant contributions to American society.

Slave Population

Refers to the demographic group of people who were enslaved and forced into labor without freedom, notably before the abolition of slavery.

Christianize Slaves

The process, especially common during the period of transatlantic slavery, of converting enslaved African people to Christianity, often as part of broader efforts to assimilate and control them.

Lemuel Haynes

An influential African American religious leader and abolitionist in the late 18th and early 19th centuries, known for his writings and sermons advocating for equality and freedom.