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After Selecting a Target Market,the Marketer Identifies,evaluates and Selects a Segment

question 29

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After selecting a target market,the marketer identifies,evaluates and selects a segment.


Definitions:

Predictive Model

A statistical or mathematical model used to forecast future events or trends based on current or historical data.

Theory Of Followership

A perspective focusing on the behaviors and qualities of effective followers in a leadership dynamic.

Characteristics

Distinctive features or qualities that define a person, object, or phenomenon.

Behaviors

Actions or reactions of an individual or a group in response to external or internal stimuli.

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