Which of the Following Questions Would Be Most Effective for Measuring

question 16

Multiple Choice

Which of the following questions would be most effective for measuring consumer cognitions related to an advertising message?

• A)In category X,why do you buy this brand?
• B)How important is this claim to you?
• C)After you saw the ad,what thoughts came to mind?
• D)If this brand disappeared,how would you feel?
• E)Does this ad make you want to buy the brand again?

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Definitions:

Content

The information, topics, or subjects covered within a book, document, website, or speech, often considered in terms of its significance and interest.

Readability

A measure of how easy it is for people to read and understand a piece of written text.

Writing Time

The period dedicated to the act or process of writing text.

Revising

The process of reviewing and altering content in a document to improve its clarity, coherence, and overall presentation.