An Advertising Manager Wants to Evaluate Whether Consumers Have Noticed

question 34

Multiple Choice

An advertising manager wants to evaluate whether consumers have noticed the company's messages about a brand of frozen foods.Which of the following questions would be most appropriate?

• A)After you saw this ad,what thoughts came to mind?
• B)What ads can you recall?
• C)How credible is this ad?
• D)Which brands do you prefer?
• E)Who is this brand?

---

Definitions:

Courtesy Title

A title or honorific prefixed to someone's name, used to express politeness, respect, or professional status.

Official Communication

Communication that is formally exchanged among members or parties in an organization or between organizations.

You-Attitude

An approach in communication that emphasizes understanding and addressing the preferences, interests, and expectations of the audience.

Techniques

Specific methods or procedures used to accomplish tasks or solve problems in various fields.