What Is an Advantage of Using Diaries for Media Research

question 61

Multiple Choice

What is an advantage of using diaries for media research?

• A)Diaries describe what is happening,but not why.
• B)Diaries are most likely to probe for patterns of thought and behaviour.
• C)Diaries record how people walk the aisles in stores and whether they read labels.
• D)Compared with other methods,diaries are more immersed in the consumers' culture.
• E)Compared with other methods,diaries catch the consumer in a more normal life pattern.

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Definitions:

Conflict Resolution

Conflict resolution involves strategies and processes aimed at resolving disputes and disagreements between parties.

Cooperativeness

The willingness to work together with others towards a common goal or interest.

Assertiveness

The trait of possessing confidence and self-assurance while avoiding aggressiveness.

Conflict Management

The practice of recognizing and dealing with disputes in a rational, balanced, and effective way.