A Perceptual Map Is a Location in a Consumer's Mind

question 7

True/False

A perceptual map is a location in a consumer's mind where the product or brand is placed relative to its competitors on the basis of key factors the consumer uses to make a decision.

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Definitions:

Drawee

The party, often a bank, that is directed to pay the sum specified in a check or draft.

Draft

A preliminary version of a document or plan that is subject to review and revision before being finalized.

Ordered

A directive issued by a court or other authority mandating or forbidding some action.

Allonge

Accompanying a negotiable instrument, a piece of paper that provides room for an endorsement if no room is available on the instrument itself.