________ Can Help to Uncover the Dominant Motivation of the Audience

question 70

Multiple Choice

________ can help to uncover the dominant motivation of the audience towards a particular product and identify an advertising strategy that speaks to it most effectively.

• A)Trio of needs
• B)Maslow's hierarchy of needs
• C)Fishbein's Motivation Model
• D)The FCB Grid
• E)All of the above