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The Location in the Consumer's Mind,based on What a Product

question 54

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The location in the consumer's mind,based on what a product offers and how that compares with the competition,is called its:


Definitions:

Hygiene Factors

Factors associated with job dissatisfaction, such as salary, company policies, and working conditions, according to Herzberg's Two-Factor Theory.

Motivator Factors

Elements in a job environment, such as recognition and opportunities for personal growth, that can significantly increase employee satisfaction and motivation.

Job Satisfaction

The extent to which individuals feel content, fulfilled, and positive about their job and work environment.

Motivator Factor

Elements of a job that can lead to job satisfaction, according to Herzberg's two-factor theory, such as recognition, achievement, and personal growth.

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