Which of the Following Was a Consumer Insight That Helped

question 56

Multiple Choice

Which of the following was a consumer insight that helped the 'Earth Hour' campaign succeed?

• A)Consumers would not be convinced unless the message was negative.
• B)Consumers would respond best if they recognised the advertiser behind the event.
• C)Consumers would be more interested in a protest than a party.
• D)Consumers would be more likely to act if the task was easy.
• E)Consumers would feel overwhelmed if the task was specific.

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Definitions:

Monthly Cash Expenses

The total amount of money spent by a business within a month for operational activities, excluding non-cash expenses.

Cash Equivalents

Short-term, highly liquid investments that are readily convertible to known amounts of cash and so near their maturity that they present insignificant risk of changes in value due to changes in interest rates.

Cash Equivalents

Short-term, highly liquid investments that are easily convertible into a known amount of cash.

Cash Burn

The rate at which a company spends its cash reserves before generating positive cash flow from operations.