Which of the Following Statements Provides the Best Evidence That

question 47

Multiple Choice

Which of the following statements provides the best evidence that the agency behind the 'Earth Hour' campaign put the consumer,rather than the marketer,at the centre of the planning process?

• A)Consumers would be most likely to do a social and simple task.
• B)Consumers would not act because public interest was waning.
• C)Many people think the problem of global warming is exaggerated.
• D)Consumers want to be part of an event with a catchy name like 'The Big Flick'.
• E)Consumers would like to get involved with advertising agencies.

---

Definitions:

Disequilibrium

A situation in a market where supply does not equal demand, leading to a temporary imbalance and potential for price changes.

Incentive

A factor, either monetary or non-monetary, that motivates individuals or entities to perform an action or engage in a certain behavior.

Long Run

A period of time in economics sufficient for all markets to adjust to changes, including those of supply and demand.

Economic Profits

The total revenue of a business minus its explicit and implicit costs; a measure of incremental gain over the total costs, including opportunity costs.