________ Is the First Step in the Media Buying Process

question 51

Multiple Choice

________ is the first step in the media buying process after the client brief has been received by the media agency.

• A)Post-analysis
• B)Booking
• C)Planning
• D)Placement
• E)Analysis of touch points

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Definitions:

Computer Equipment

The physical hardware used for the operation of a computer system, including the central processing unit, monitors, keyboards, and mice.

Residual Value

The estimated value of an asset at the end of its useful life, often used in calculating depreciation or lease payments.

Depreciation

The purposeful spreading of the financial burden of a physical asset over its active life.

Accumulated Depreciation

The total amount of depreciation expensed over an asset's useful life, reducing its book value on the balance sheet.