Which of the Following Statements Regarding Yellow Pages Advertising Is

question 60

Multiple Choice

Which of the following statements regarding Yellow Pages advertising is TRUE?

• A)Only businesses that have paid for advertising space are listed in the Yellow Pages.
• B)Only 10% of consumers who consult the Yellow Pages follow up with some kind of action.
• C)Because a Yellow Pages ad is part of a search for a product or service by a committed consumer,the ads are not intrusive.
• D)Advertising in directories is extremely expensive.
• E)Only directories published by AT&T can use the name Yellow Pages.

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Definitions:

Not-for-Profit Organizations

Not-for-profit organizations are entities that operate for purposes other than making a profit, focusing instead on social, educational, charitable, or other activities serving the public interest.

Institutional Marketing

Marketing strategies and efforts focused on creating awareness and selling products or services to large organizations rather than individual consumers.

Organizational Buyers

Entities such as businesses, governments, or institutions that purchase goods or services for use in the production of other goods and services, for resale, or for general operations.

Ultimate Consumers

Refers to the end-users or buyers who purchase products or services for personal use and not for manufacturing or resale.