Which of the Following Statements Is True of Advertising in Broadcast

question 9

Multiple Choice

Which of the following statements is true of advertising in broadcast media?

• A)Broadcast messages are static.
• B)Broadcast messages may be bought by centimetres of film.
• C)Broadcast messages are fleeting.
• D)The direct route to persuasion is often uppermost in the ad strategy.
• E)Broadcast is a medium of space.

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Definitions:

Behaviorism

A theoretical approach that studies how observable behavior is controlled by the physical and social environment through conditioning.

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A term referring to children in the early stages of their life, typically before they start formal schooling.

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The feelings generated in response to stimuli, which can encompass a wide range of emotions such as happiness, sadness, anger, or fear.