Online Businesses May Use Offline Advertising to Address the Problem

question 54

Multiple Choice

Online businesses may use offline advertising to address the problem of _______.

• A)messages gone in a flash
• B)gaining mass awareness
• C)providing a way for consumers to respond
• D)limited access to mobile devices
• E)limited interactivity

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Definitions:

Delay Of Gratification

The act of forgoing an instant gratification in favor of receiving a reward at a later time.

Hierarchy Of Needs

A theory in psychology proposed by Abraham Maslow that outlines five levels of needs that motivate human behavior, arranged in a hierarchical order.

Abraham Maslow

A renowned American psychologist who developed the concept of Maslow's hierarchy of needs, a theory that suggests psychological well-being is based on satisfying fundamental human needs.

Overjustification Effect

A psychological effect where introducing an external incentive for an activity someone already finds rewarding leads to a reduction in intrinsic motivation.