Which of These Is the Standard Used to Measure the Effectiveness

question 10

Multiple Choice

Which of these is the standard used to measure the effectiveness of advertising on the internet?

• A)Readers
• B)Viewers
• C)Visitors
• D)There is no standard measure.
• E)Reach versus other media

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Definitions:

Cognitive Dissonance

Cognitive dissonance is the psychological discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.

Degree Of Fear

A measure or level of fear, which could range from mild anxiety to intense terror, often assessed in psychological contexts.

Fearful Consequences

Negative outcomes that are dreaded or feared, often used as a deterrent for certain behaviors.

Attribution Theory

A concept in social psychology that explains how individuals infer the causes of their own and others' behavior and events.