Carlton Draught's 'Big Ad' Used Email to Generate Word-Of-Mouth on a Mass

question 70

Multiple Choice

Carlton Draught's 'Big Ad' used email to generate word-of-mouth on a mass scale on the internet,a practice referred to as ________ advertising.

• A)advertainment
• B)alternative
• C)viral
• D)guerrilla
• E)wired

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Definitions:

Exchange Rate

The value of one currency for the purpose of conversion to another, reflecting the market's valuation of one currency compared to another.

U.S. Trade Deficit

The situation where the total value of goods and services imported by the United States exceeds the total value of its exports, reflecting a gap in trade balance.

Trade Surplus

A situation in which a country's exports exceed its imports during a specific period of time.

Rate Of Exchange

The worth of one currency when converted into another.