The Audience That Has at Least One Chance of Being

question 31

Multiple Choice

The audience that has at least one chance of being exposed to a message comprises:

• A)frequency
• B)reach
• C)unduplicated reach
• D)uncomplicated reach
• E)effective frequency

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Definitions:

Edgeworth Box

A diagram used in microeconomics to show the distribution of resources and the optimality of trade-offs between two agents in an economy.

Pareto Efficient

A condition where resources are distributed in such a manner that improving the situation of one person necessitates the detriment of another.

Initial Endowment

Refers to the initial amount of money, assets, or resources that an individual, firm, or country possesses before entering into any trading or production activities.

Pareto Optimal

An arrangement of resource distribution that prevents the improvement of one individual's condition without adversely affecting another individual.