With the Current Trend Toward Using Other Forms of Marketing

question 22

Multiple Choice

With the current trend toward using other forms of marketing communication in addition to advertising,buyers often demand additional promotional support,and these activities are sometimes called ________.

• A)add-ons
• B)make-goods
• C)value-added
• D)preferred placements
• E)incentives

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Definitions:

Clustered Bar

A graphical representation of data where bars are grouped together in clusters across categories.

Subdivisions

Sections or portions into which something is divided or partitioned, often referring to areas within a larger physical or conceptual space.

Stacked Column

A type of chart in data visualization that displays the breakdown of categories in data through vertical bars stacked on top of each other.

General-purpose Table

A table designed to organize and display information for a broad range of uses or applications.