Which Continuity Strategy Is the Most Severe Type of Continuity

question 8

Multiple Choice

Which continuity strategy is the most severe type of continuity adjustment,and is characterised by alternating periods of intense advertising activity and periods of no advertising (hiatus) ?

• A)Pulsing
• B)Flighting
• C)Continuous
• D)Even
• E)Steady

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Definitions:

Long-term Investments

Long-term investments are assets that a company intends to hold for more than one year, such as stocks, bonds, or real estate.

Current Ratio

This ratio assesses an entity's potential to cover its short-term dues using resources that are expected to be liquidated within a year.

Inventory Turnover

A financial ratio indicating how many times a company has sold and replaced inventory over a given period, used to assess efficiency in managing inventory stock.

Earnings Per Share

A company's profit divided by the number of outstanding shares of its common stock, indicating the company's profitability.