A Television Advertisement for Life Insurance Uses the Song 'Time

question 52

Multiple Choice

A television advertisement for life insurance uses the song 'Time' by The Alan Parsons Project and shows a family sharing tender moments together.They also use the same song in their radio ads in the hope that it will reinforce and re-create the message in the listener's mind.Which concept best describes this situation?

• A)Transformational advertising
• B)Lecture-style advertising
• C)Hard-sell advertising
• D)Image transfer
• E)Mental imagery

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Definitions:

Future Value

The value of a current asset or amount of money at a particular date in the future, calculated using a specified rate of growth or interest.

Compounded Semiannually

Compounded semiannually refers to the process of calculating interest on a principal sum and any accrued interest not only at the end of the year but also at a midpoint during the year, typically every six months.

Annual Interest

The amount of interest due over the course of a year on a loan or financial investment, typically expressed as a percentage of the principal.

Present Value

The current worth of a future sum of money or stream of cash flows given a specified rate of return, used to assess the attractiveness of investments or projects.