Examlex
A media avenue is a single program on TV,a magazine or newspaper title or a radio station or program.
Pilot Study
A small-scale preliminary study conducted to evaluate feasibility, time, cost, risk, and adverse effects before proceeding to a full-scale research project.
Surveying
The process of gathering data or information about a population or area, often through questionnaires or observational methods.
Interviewing
A method of collecting data in qualitative research where questions are posed to participants to gather information on a specific topic.
Quantitative Research
A research methodology that focuses on gathering and analyzing numerical data to draw conclusions about a phenomenon.
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